One of the world's leading slots developers, Genesis Gaming Inc. has been producing top-quality slots out of its Las Vegas base for years.
In 2014, Genesis produced its 100th game, and the firm shows no sign of slowing down anytime soon. Let's take a closer look at the developer rocking the over-crowded online and mobile market.
Formed in 2008 from a team of gaming experts with years of experience in the industry, Genesis has grown to become one of the leading providers of iGaming titles.
Video slots are produced for general release, or bespoke titles customised for clients in the gambling industry.
Because of the Genesis team's experience in land-based slots, some manufacturers have teamed up with the company to help produce new games. As a result, Genesis's land-based titles tend to be a little more innovative to keep the players coming back.
Founder Steven Meistrich left the company in 2013, but the firm stressed at the time that its direction was unchanged. The same year, Genesis unveiled a new strategy towards the growing mobile gaming industry.
It announced it was using ConceptionXD technology to help launch new titles quickly across multiple platforms. 2013 saw new slots released simultaneously online in Flash and in HTML5 for mobile phones. East of the Sun, West of the Moon, was released as the first of the new ConceptionXD titles.
More recently, Genesis announced a new direction, with social casino players targeted. Machine Gun Unicorn and Bier Fest were released in 2015 with social and mobile users specifically in mind - particularly in the growing US market. And with states slow to regulate online/mobile gambling, the social casino industry is taking up the slack.
Indeed, in October 2015 Genesis Gaming announced a deal to provide a portfolio of Flash and HTML5 slots to the US-based social casino supplier, Big Stack Technologies.
Genesis has over 150 slots titles across land-based casinos, online and mobile platforms. Available at casinos across Europe and North America, Genesis's games are packed with slick animated intros and bonus rounds.
Online and mobile games are optimised for Flash or HTML5, and Genesis also develops a range of slots for social casinos. According to latest news, Genesis will be rolling out around 10 'Vegas Line' games in 2015 for social casinos and another 60 over the next three years.
Cross-platform games are where Genesis is at. In 2015 they launched the new Star Crystals slot in Flash and HTML5 for desktop and mobile players. Available on the OpenBet platform, the game is available exclusively at Sky Vegas. However, several major online casinos like bet365 and Video Slots feature Genesis games in their lobbies.
It plays 243-ways and features Robot Added Wilds and a 'Crystal Pick Credit Award', triggered randomly after any spin. A free spins bonus feature, meanwhile, includes multipliers and unlimited re-triggers.
Elsewhere, the popular Ragnarok is a Norse-themed slot that includes 'Graduated Features' which allow gamblers to unlock special bonuses the longer they play.
The Great Escape Artist is based on the career of 'Larry Linguini' who you must free from his water tank to win big prizes. The free spins round features stacked Wilds.
Alaxe in Zombieland was developed for Microgaming and a perfect example of the kind of titles Genesis are able to produce for other manufacturers. The game is based on the Lewis Carroll classic, Alice in Wonderland, and includes plenty of ghoulish characters perfectly rendered.