Bell-Fruit Games (BFG) has been a mainstay of the British slots industry for 50 years. Primarily concerned with games design and technology, the firm is fixed on the land-based market. They currently design and manufacture popular fruities for supply in the UK and across Europe and the world.
Although you won't find too many online Bell-Fruit games in 2016, there are plenty of innovative fruit machines in British pubs up and down the country. Let's take a closer look at why Bell-Fruit are such a market leader.
Bell-Fruit has been around since the 1960s - then set up as Bell-Fruit Manufacturing Co. Ltd - producing fruit machines and bingo games for the UK market.
The Bell-Fruit Group is actually two companies in one: Bell-Fruit Games (BFG) designs AWP-style machines for pubs and bingo clubs, as does QPS Interactive. Meanwhile, the firm's Mazooma Interactive arm - formed in 1997 - produces terminals for betting shops on the UK high street.
Bell-Fruit - based in Nottingham in England - now employs over 200 people and continues to develop and manufacture slot machines for the worldwide gaming markets.
In 2012, Bell-Fruit was bought by Astra Games Ltd, part of the Novomatic Group. Both Bell-Fruit and Mazooma now form part of the Novomatic giant.
Big branded fruit machines like VIP Deal or No Deal - in that case formed as part of the developer's deal with Endemol - are Bell-Fruit's bread and butter.
Deal or No Deal Box 23 - a hit for the developer in 2014 - was developed as a Category B machine for pubs and features a single win line.
However, it does come with plenty of features from the TV gameshow. After playing the machine, players can either decide to collect the 'Banker's Offer' or gamble it up to win more cash hidden in Box 23. Deal or No Deal fans can also enjoy the Hyper Deal or No Deal game.
QUEEN - We Are the Champions is packed with Hi-Lo Shuffle options, a Skill element, and a big jackpot of £100. Three Freddie Mercury symbols triggers a game board but it's the 'Deal or No Deal'-style bonus - which gives players the choice of rejecting or accepting various offers - that makes the machine stand out.
Jiggin' Jackpots, meanwhile, has a Celtic theme (but then, which leading slot machine developer doesn't?) with a 3-reel machine packed with the familiar cherries, melons, oranges and red 7s, but also pots of gold and four-leaf clovers as standard.
The Category C game (carrying a £100 jackpot, meaning you'll find the game in pubs) has a progressive cashpot where you can trigger a special 'Gold Fever' bonus round. Collect three Horseshows, meanwhile, and you'll activate the Super Board where the big jackpots can be won. Nudges can even be banked for the next game.