An award-winning software developer launched in 2002, Ash has been around long enough to have got the fundamentals right.
The London-based firm might be small, but - like all small things - they are perfectly formed. And with some great branded slots based on the biggest TV shows of all time, Ash have the minerals to do great things in the future.
If you're a fan of big UK shows like X Factor or Britain's Got Talent, you'll most like know all about Ash already.
Their big branded slots are a good indicator of what this company can do. But it's easy to forget Ash have been dishing out decent games to online casinos since 2002.
Chris Ash (see what they did there?) formed the company in south London, and while the team was small, Ash Gaming entered the big time 9 years later when giant Playtech bought out the firm for £23 million.
The deal was a win-win for both sides: Playtech got a talented bunch of developers, Ash got a major force able to distribute its games more effectively.
Despite being owned by a much larger firm, Ash have continued innovating and are able to churn out impressive slots every year.
It's a measure of Ash's ambition that some of their most popular slots are based on the most popular TV shows around.
X Factor and X Factor Jackpot feature original music and video clips from the reality shows (although you'll be hard pressed to remember any of the contestants if you play them now), while Britain's Got Talent and Who Wants To Be a Millionaire feature innovative bonus rounds based on the gameshows of the same name.
Meanwhile, Leprechaun's Luck is a hugely popular slot packed with the usual Celtic fare like pots of gold, four-leaf clovers and rainbows.
Branded slots aren't confined to TV gameshows. More recently, Life of Brian, based on the classic 1979 Monty Python comedy, is crammed with clips from the original film and features multiple bonus rounds and even a progressive jackpot.
Whether you're into Irish-themed games like Leprechaun's Luck or big TV slots like X Factor, you can enjoy Ash Gaming titles for free here at VegasSlots.co.uk.